Local Business versus Q-Commerce

Time for 18#DPC (Dhanda Paani Charcha)

There is growing concern that Q-Commerce (Quick Commerce) will disrupt and possibly overtake local businesses. While this is a valid concern, only time will reveal the full impact. It is undeniable that affluent consumers in India increasingly prioritize convenience and are quick to adopt services that cater to their schedules and needs.

We have already witnessed the premiumization trend in India, with rising demand for luxury and premium goods. This shift highlights a segment of the population willing to pay for exclusivity and convenience. However, the question arises: How can kirana stores or mom-and-pop shops safeguard their businesses in this rapidly changing landscape? Here are some thoughts and strategies:

1. Create WhatsApp Groups for Customers Establishing WhatsApp groups with your regular customers can be a game-changer. Use these groups to share deals, discounts, and special offers. It’s a direct and personal way to stay connected, promote your products, and build loyalty.

   
   

2. Keep Two Riders at the Shop Employ two delivery riders equipped with scooters to provide quick deliveries to nearby customers. This not only ensures speedy service but also competes directly with the delivery timelines of Q-Commerce platforms.

   
   

3. Build Strong Relationships with Customers Maintain a personal connection with your customers. Remember their names, their preferred products, and significant life events. Small gestures, such as stocking items they frequently buy or acknowledging their birthdays, can create a sense of loyalty and community.

   
   

4. Offer Scheduled Delivery Slots Introduce delivery slots for customers to choose from. This adds an element of convenience for those who might need deliveries at specific times and positions your service as reliable and customer-centric.

   
   

5. Stay Updated on Trends and Products Keep an eye on market trends and stock new and in-demand products. Being the first to offer trending items in your area can make your shop a go-to destination for customers.

   
   

6. Create an Ecosystem of Occasions Foster an environment that encourages foot traffic. For instance, having an ice cream vendor outside your shop or creating a family-friendly ambiance can attract more customers. Evening strolls or small gatherings can become an opportunity for customers to buy additional products from your store.

These are some of the strategies that local businesses can adopt to stay relevant and competitive in the face of Q-Commerce. What are your thoughts?